Right from the start of the pandemic, the community quickly came together to support each other in any and every way possible. - don't forget that. Together with you, the good stalwarts of the industry, SAMPP got into action, creating the Covid-19 Relief Fund with also the helping hands of IMDA and Mediacorp. With your help, we co-organised ART test kit distribution on the ground, ran surveys and focus groups, and held virtual info townhalls attended by over a thousand industry professionals. With your feedback, we co-initiated the development of Covid set safety protocols with other industry reps & associations, so that we could get back to work safely.

This is what community action is all about : we are the credits, we rolled with it through that covid-crazy time and survived.